Experiential: CSM x The Bear Proposal

This document was created for CSM Sport & Entertainment, now part of Wasserman, to present an activation concept for the launch campaign of Season 2 of "The Bear." The proposal involves inviting influencers to a fine dining restaurant in New York City for cooking lessons with the show's lead actor. There will be a photo opportunity where participants can pretend to "start a kitchen fire." Additionally, a digital PR stunt will be organized, which includes creating an account for the show's fictional lead character that the influencers will later promote.